The arts added you as a friend. We need to confirm. Social Media and the Arts.

Cultural organizations are navigating social media with often choppy results as they figure out how to build communities that are also clients.

Interested in volunteering at the AGO? Please take a peek at the discussion board!”

This missive went out to the Art Gallery of Ontario’s fledgling Facebook group – all 34 members – in July of 2007. The result: a resounding silence, but also a valuable lesson on how not to use social media. “Why did we even post that?” says Sue Boyle, the AGO’s co-ordinator of community relations. “We quickly realized that marketing messages weren’t what the public wanted to hear.”Much has changed about the AGO’s strategy, which now includes buzzing Twitter posts, a blog, YouTube videos that go into the bowels of the gallery and podcasts. Oh, and about 10,000 Facebook fans. For more click here.

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